The first edition of India Intimate Fashion Week witnessed a spectacular evening amid much glitz and glamour at hotel Leela in Mumbai on March 18th. The most awaited and India first fashion extravaganza of the year, IIFW turned out to be a grand affair with the super-models turning up the heat and setting the ramp on fire. Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewellery designer Mona Shroff etc. the alluring event concluded on a mesmerising high.
It was kickstarted by Sanghai based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening/cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection. This was followed by a stellar showcase by ‘La Intimo’, a brand that specialises in intimate clothing.
On the occasion, Niraj Jawanjal, Founder and Director of IIFW said, “I am extremely glad on the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got an overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.” On the other hand Amit Pandey, the Media Head and Associate Partner, India Intimate Fashion week said, “The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year.”
The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim’s inspiring swimwear, resort wear and sportswear collection. It was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa. Bollywood actress and model Dipannita Sharma walked the ramp as a showstopper.